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Quiara Vasquez's avatar

Pivot! Pivot! But not to a lifestyle brand (how passe!) - you have to create a new AESTHETIC that your book could perfectly slot into to guarantee its relevance as a TikTok subcultural signifier, in the same way "coquettes" are big into Ottessa Moshfegh. Maybe call it "Hypatiacore" - frame it as a rejection of the anti-intellectualism of Barbiecore and "girl math" while doubling as a feminist one-upping of Ben Shapiroid "facts and logic." Have enough of a veneer of intelligence that no one will notice that the aesthetic buttressing the buzzword is "classicism but slutty." (Which is of course what every great TikTok aesthetic trend is at its core, a gloss on "X but slutty." Office siren = bizcaz but slutty. Cardigancore = comfy but slutty. Etc.)

But also, everyone SHOULD read "The Default World" !! It's very good.

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Freddie deBoer's avatar

status anxiety is the most powerful force of the 21st century

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