The main reason to have a Twitter feed is so that you can complain on the internet if a company wrongs you

So my SF writer buddy Alex Schvartsman wrote a blog post about the trouble he's been having with Square (the online payments processor). Amongst his complaints was the terrible customer service at Square and a lack of communication on their part. Then the post went viral (getting picked up by Gawker, amongst others). Which, predictably led to Square's c…