If there's one thing that corporations do well, it's deliver really fun, interesting, and efficient consumer experiences

Earlier today, I went to lunch at a burger restaurant and the soda dispenser was amazing. It had a touchscreen that you used to select your soda. But that wasn't all! Once you'd selected the broad category of soda (Sprite, for instance), you could go in and select which variety of sprite you wanted. And then you just push the only physical button on the…